Episode 9

Diana Florescu on Venture Building and Corporate Innovation


June 18th, 2020

1 hr 29 mins 11 secs

Your Host

About this Episode

Diana is Head of Marketing at Rainmaking, a global innovation firm using the power of entrepreneurship to build and transform business with the world's leading corporations and startups. In her role, she oversees the company's branding and digital marketing activities across ten countries. Previously she led the global marketing of Startupbootcamp, one of the world's largest network of accelerators investing in technology startups.

In 2016 she founded Local Spoon, an innovative solution to food waste offering delicious surplus food from restaurants, cafes, and food markets to enjoy at half the regular price. She ran partnerships with brands such as the Taste of London and won the Lloyd's Banking People's Choice Award pitching in front of innovators such as Tata, PayPal, and many other ventures.

She holds a BA in Marketing Communications from UoW and a Master's Degree in Technology Entrepreneurship from UCL.

What you'll hear about in this episode:

  1. Differences in marketing between East and West of Europe.
  2. Marketing tactics for early stage companies to generate traction.
  3. What is Venture Development?
  4. How Venture Development works?
  5. About corporate innovation budget dynamics.

Enjoy the talk and remember to subscribe to the podcast.